(Editor’s Note: Today’s post is brought to you by our friends at Kronos, the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries – including more than half of the Fortune 1000® – use Kronos to control labor costs, minimize compliance risk, and improve workforce productivity. Enjoy the post!)
I learned a long time ago that the key to a good customer experience is making your product “easy to buy and easy to use.” Customers don’t want to jump through a bunch of hoops to buy stuff. And they want to be able to intuitively use the product.
Years later, with the popularity of social media, I added that it should be “easy to share.” We’ve become accustomed to telling others about our favorite brands. Companies should want us to tell our stories about their products or services. Of course, if you don’t have a good brand…well, let’s save that for another post.
Today’s Time Well Spent from our friends at Kronos reminded me that the same philosophy applies to the hiring experience. Candidates want to be able to easily apply for jobs, get hired without too much aggravation, and share their great experience with others.
The latest reports show the unemployment rate at 4.9 percent. The Society for Human Resource Management reports that quits are at their highest rate since 2008. Candidates are clearly in the driver’s seat. Let me rephrase that…the best candidates are clearly in the driver’s seat.
If your organization is looking for top talent, the hiring experience needs to be candidate-friendly. That means finding a way to turn that tedious paperwork activity into something easier. Yes, it’s true that part of the paperwork process is benefits, which employees clearly want. But that doesn’t mean it has to be painful. Another piece of the process is compliance. Technology solutions are addressing that issue by making paperwork processing consistent, scalable, and customized to organizational needs.
The value of having a positive and hassle-free candidate experience cannot be emphasized enough. Organizations need to address the entire experience, not just one part of the hiring process. Having a great interview process, but then making the candidate spend hours on tedious paperwork sends a mixed message. I wonder how many candidates lose their enthusiasm as a result?0