(Editor’s Note: Today’s post is brought to you by our friends at Kronos, the global leader in delivering workforce management solutions in the cloud. Tens of thousands of organizations in more than 100 countries – including more than half of the Fortune 1000® – use Kronos to control labor costs and improve workforce productivity. Enjoy the post!)
I imagine I’m like most people and I enjoy purchasing an item when it’s on sale. It’s a great feeling to know that I scored a deal. Especially when it comes to shoes, but that’s another post.
But I will also admit there are times when I will spend more to eliminate a hassle. An example for me is the pharmacy. I could refill prescriptions online or via mail and save a couple of dollars. But my mail order prescription service is inefficient and unreliable. So I just go to my local Target pharmacy.
Oh, and let me add…my Target has the friendliest staff. They know me by name. Yes, my Target store pharmacy knows me by name and I go there less than once a month. THAT is service. I don’t know that I would have expected that from a large retailer in a tourist destination. But they deliver. And that matters to me.
As a consumer, you can tell when employees don’t like their job. Employees might be able to fake it for a day or possibly a week, but they can’t fake it long-term. Sure, a disengaged employee might think they’re fooling people, but they’re not. Happy employees who like their work are a true pleasure to do business with. You don’t mind giving them your money. In fact, I hate to say it but I probably need to show more restraint. Because happy employees make you want to shop more.
As business leaders, it’s our job to create workplaces that support employees. We need to hire for cultural fit, offer competitive pay and benefits, train employees to do their work, and develop them for future opportunities. That is what makes employees happy.
…and your customers happy as well.1