I think we all understand the importance of corporate culture. But do we understand the purpose?
That was another big takeaway during the 2014 Great Place to Work conference. Culture must serve a purpose. And that purpose must translate into organizational success.
For example, if the organizational culture is fun…that’s great…but how does a fun culture translate into success for the business? Now, it’s possible the answer is: A fun culture allows the company to hire fun employees who will deliver a fun and engaging experience for our customers. Just because I used fun as the example doesn’t mean it’s not legit. The example is to demonstrate the connection between culture, values, purpose, and outcomes.
At W.L. Gore, they’ve found that building a culture of trust has created their business success. If you’re not familiar with the company, W.L. Gore and Associates is a privately held company with annual sales in excess of $3 billion. They take pride in being an innovator of technology-driven solutions.
As a company focused on innovation, they have built a culture that nurtures and supports innovative practices. One way they’ve done that is through their commitment in keeping the company “small”. While the organization in total is large, they have found that, when groups get too big, they become complex. And, for them, complexity stifles their innovation.
So the company intentionally divides itself into manageable parts. This minimizes bureaucracy and complexity. It allows more networking and collaboration. In Gore’s case, it allows them to achieve successful results.
Now I will admit, this might not work for every organization. That’s not the point. The goal shouldn’t be to duplicate another company’s culture. It’s to ask the question: Does our culture help us achieve our business goals?
It’s very easy to create a work environment and call it your culture. Fun features like bean bag conference room chairs and ping pong tables in the breakroom are not culture. When it comes to the signs of success, the methods you use to achieve it – that’s your culture.
Image courtesy of Sharlyn Lauby0