I can’t say it enough – employer branding isn’t a buzzword or a trend. It’s something organizations need to consciously create and maintain. Which leads me to this reader question:
Hi Sharlyn. I’m attending a conference in Dubai on the topic of employer branding. I’m looking for information on what companies can do NOW in terms of simple and cost effective branding strategies. Could you offer any suggestions please? Thanks.
Our friends at Glassdoor have put together an ebook that addresses this topic – “10 Must-Haves for Your Employer Brand”. It not only shares the strategies for creating a winning employer brand but it also profiles companies that are doing it right. Score!
Check out this mini-infographic on employer branding. (Side note: Can I just say I’m loving the new trend of short, succinct infographics?!)
One of the statistics I found very interesting is that 69% of American would not take a job with a company that had a bad reputation. Even if they were unemployed. People want to have a sense of pride in their work and the companies they work for.
You can download a complete copy of the ebook here. Whether you’re building your employer brand or just looking to get some confirmation that you’re doing it right, this ebook provides a lot of valuable information.0