Using social media in recruiting is fairly mainstream these days. Companies can post jobs and strengthen their employment brand on social platforms. Job seekers can find out about openings and learn more about employers.
What continues to be evolving is the next step – how recruiters use social media to determine if a candidate is a good fit. This infographic from Column Five Media and JobVite offers some insight into how the information we post on social media is being interpreted.
No surprise that volunteerism is a positive and illegal drug use is a negative. But I do find it interesting that the use of profanity has a more negative reaction than grammatical errors and alcohol consumption. I also found the neutral reaction to religious and political posts fascinating.
I’m interested to know what you think about this. Is dropping the f-bomb on social sites really more negative than misspelling the word harassment or posting photos after one too many margaritas?
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Catie Farrow says
This is very interesting, Sharlyn! I’d love to see this data in more detail. Is there anything else on the positive spectrum that candidates can display on their profiles? Is posting industry news a positive? Or a neutral? Great start to a conversation, in any case!
Greg Kamei says
Perhaps this reflects a distinction between the content of the posts and the vehicle of delivery (grammar). Profanity may be seen as “content” while grammatical errors trigger a negative reaction when there is a significant barrier to comprehension.
Sharlyn Lauby says
Very interesting distinction Greg. Thanks for sharing!
careersherpa says
Catie,
Much of this data comes from the 2013 Jobvite Social Recruiting study. You can find the free download (with more specifics) on their site here: http://recruiting.jobvite.com/resources/social-recruiting-reports-and-trends/
Sharing industry news is a positive, so is adding thoughtful discussion to LinkedIn groups and other forums. Having an online presence which supports one’s dedication to their field of work is what this is about! Porfolio’s, samples of work…all stuff that can be shared! I especially like Vizify.com for collecting all the social activity in one, easy to find/reference spot!