(Editor’s Note: I’m very excited to share with you this new series, sponsored by SilkRoad technology. SilkRoad is a leading global provider of cloud-based social talent management software. Learn more about their award-winning Life Suite by requesting a demo of their HR software.)
Years ago, it used to be a company’s website presence or absence was the indicator of how progressive and forward-thinking they were. Now, every company serious about doing business has a website. I’d venture to say that companies design their websites before they think about brochures.
Today, the new litmus test is social media. The scales are tipping against companies who block all forms of social media. In fact, according to new research by SilkRoad technology, companies can ban social media all they want but it doesn’t stop employees from using it.
What I found interesting is what employees said they use social media for: connections. Whether it’s connecting with co-workers or customers, using social media to build relationships is important. Check out this infographic created from their latest report, Social media & Workplace Collaboration: 2012 Latest Practices, Key Findings, Hottest Topics.