This weekend is Superbowl XLII between the Arizona Cardinals and the Pittsburg Steelers.
I’m excited because the game is being held in my home state of Florida. And, let’s face it – Superbowl Sunday is about as close to a national holiday as you can get (without it actually being one). It involves all the usual suspects – friends and family, food and drink, yelling, laughter and tears.
According to Hallmark Cards, the Superbowl is the numero uno home party event of the year. Bigger than New Year’s Eve. In 2006, over $55 million dollars was spent on food for Superbowl parties. How does that breakdown? To start, almost 15,000 tons of chips and 4,000 tons of popcorn.
But the winning food is none other than the avocado. Over 12 million pounds of avocados are sold. Translating into more than 8 million pounds of guacamole. Aye Chihuahua!
While it’s hopeful we will all have a nice spread to watch the game, the things that could be missing are the commercials. I’ve heard several companies are scaling back their ads in light of our economic times. I can’t blame them…but it’s sad. At some point, we will see the return of commercials like “Terry Tate Office Linebacker” and the “Anheuser Busch Dalmatians“. A Superbowl just isn’t the same without them.
But for this year, we’ll just have to count on the Steelers and Cardinals to keep our attention. Here’s hoping for a good game!
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Wally Bock says
Great post. It’s a bit different from my post on “The Super Bowl and Business” ( http://blog.threestarleadership.com/2009/01/31/the-super-bowl-and-business.aspx ) but I include a link to AdLand, where you can see Super Bowl commercials back to 1969.
http://commercial-archive.com/SuperBowlCommercials