This reader question is focused on the future of human resources:
Can you please tell me something about the combination of HR and Marketing? Many professionals are saying that the time has reached when HR and Marketing should be combined. If the company wants to achieve their goals, they have to work together. What do you think?
IMHO, marketing and human resources go together. When you think about the 4 P’s of marketing – price, place, promotion and product – it aligns with HR as compensation/benefits, work environment, career opportunities, and corporate culture. The common element, of course, is people.
I’ve written a few articles on the subject of marketing and human resources. You can check them out:
I also know several human resources pros who’ve had both HR and Marketing responsibilities. It’s a real testament to their business savvy and talents.
So I’m not opposed to the synergy of human resources and marketing. It does mean companies have to strategically plan their efforts. It also means that marketing pros will have to learn some of the technical aspects of HR and vice versa. Some of this synergy could be lost if the organization is too large and spreads resources too thin. Because a combined effort of human resources and marketing doesn’t necessarily mean a reduction in workforce or expense.
HR and Marketing, like all the other functions in a company, should be working together to achieve the company’s goals.
What do you think – are there some synergies to be realized between marketing and human resources?
Image courtesy of Nancy Newell [Simutis]