A Social Media Presence Is Not Optional [infographic] – Friday Distraction
I ran across an article on the Society for Human Resource Management (SHRM) website recently titled, “Job Seekers Need to be on Social Media.” But what struck me about the piece was the subtitle, “It’s practically mandatory for job seekers to have a presence online.”
Part of me wonders if this is old news. Don’t most business professionals today understand that having an online presence is essential? Even if it’s only on LinkedIn – which does count has having an online presence. So much of our lives is being moved to the web that it’s important for any business pro – not just a job seeker – to manage their online brand well.
In case you’re looking for some tips to focus on, check out today’s infographic courtesy of Jobvite. It talks about recruiting priorities but has a lot of interesting data about how a person’s social media presence is interpreted.
Good grammar still wins (and probably always will.) I was surprised that political affiliations received such high marks for being neutral – I’ve seen some real mudslinging political commentary over the years. I was also happy to see volunteerism continues to be a positive.
Now I did notice that the Jobvite infographic had quite a large neutral rating for limited or no social media presence. On the surface, that might be seen as contradicting the SHRM findings. But notice that the second highest response is negative. It makes me wonder if we’re seeing a trend and more organizations will expect to see a social media presence in the years to come.
From a business perspective, there is no doubt – social media is not a fad. Organizations are using it. And if we’re not there already, it’s only a matter of time before it’s expected.
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