Recruiters: Target Your Audience [infographic] – Friday Distraction
I’ll never forget a recruiting assignment I was given during my days at the airline. I had just started working for the company and my boss called. She said, “I need for you to find us a director of in-flight services.” I said, “Sure thing. I only have one question.”
“What’s a director of inflight services?” We both got a little chuckle out of it. BTW – the position is responsible for the in-flight experience and usually the flight attendant group. But it reminds me that, in recruiting, I have to think like the ideal candidate. Where can I find them? What information do they need?
Today’s infographic, courtesy of Jobvite, has some terrific information about where candidates are on social media. I thought the numbers for Glassdoor and Google+ are noteworthy.
Social media recruitment continues to gain momentum. The good news is, it’s also gaining some data so we can make smart decisions about where to target our recruiting efforts. Every job opening should not be promoted everywhere. Target the message to the right audience.
Image courtesy of ColumnFive Media
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