Something To Really Care About
You guys know I write for Mashable in addition to writing here on HR Bartender. Well, I recently attended Mashable’s first conference on digital thought leadership, called Connect. One of the speakers was Rob Key, CEO of Converseon, a global social media consultancy. In his session, he talked about marketing campaigns being replaced by social meaning. The idea being that consumers want something to care about and they will buy from companies that have social agendas.
I’ve been very fortunate to work for companies that understood the value of supporting community. It was ingrained in their DNA. Yes, of course it’s okay to make profits. But it’s also important to give back.
While Rob was talking, I immediately thought of the employee experience. If customers want to buy from companies that have social meaning, isn’t it logical that employees also want to work for companies that have meaning?
Today’s successful businesses need to recognize the importance of social good. Not only does it benefit the community but it strengthens relationships with consumers and employees. And ultimately, that benefits the company.
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