Strengthen Your Brand
Recently, Deb Owen over at 8 hours & a lunch started a post series of referrals. Great idea! I just wrote a post on supporting the people and companies that support you…so I wanted to put my money where my mouth is and share a recommendation.
J. William Tincup is the Man for Starr Tincup, a marketing firm for the human capital market segment. He also authors the blog, JPIE. What does that mean? Well, as J. William so eloquently explains, “Mass confusion exists for both buyers and sellers of human capital software products.” His mission in life is to help others understand the market and, by doing so, help us make better decisions.
All I can say is thank goodness! Whether you are a vendor or a buyer, this is important information that will help you strengthen your brand and/or partner with a firm that shares your brand promise.
Speaking of branding, Starr Tincup just announced a partnership with Aberdeen Group to launch a survey about employer branding. Be sure to toss in your two-cents.
J. William and the folks at Starr Tincup have been really good to the Bartender. I wanted to return the favor. So show them some blog luv and check out their site. Cheers!
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