Habits
There are lots of old clichés about habits (thanks, Ben Franklin). One that comes to mind is “Old habits die hard.” Meaning that once something becomes a habit it’s really difficult to change.
Starbucks seems to be putting this saying to the test right now. They just announced a price increase for some of their beverages.
I’ve written about Starbucks before. Love their stuff and really want to see them succeed. But unless you’re adding value – now’s not the time to be increasing prices. Just sayin’…
This same exact scenario is happening with some of the professional organizations I belong to. They’re increasing membership dues but not adding any new member benefits. I’m fine with paying the additional amount but only if there’s an increase in value.
I completely understand organizations need to generate profits. But if you don’t take your value proposition into consideration, an incremental increase in pricing could ultimately lead to an overall decrease in customer loyalty and the respective revenue.
P.S. One habit we should all get into is reading the Carnival of HR. This event brings together the latest and greatest postings about human resources into a single location (for ease of reading.) Many thanks to Thoughts from Training Time blog for hosting the most recent Carnival and including HR Bartender in the mix.
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