HR pros are constantly challenged with dress code policies. As such, I saw something in the attire at the recent Social Recruiting Summit that I wanted to explore further. It was t-shirts.
Yep, t-shirts. But not just any t-shirt. A company t-shirt.
Some people labeled it brand marketing. Some just called it being comfortable. Either way – I wonder if it makes sense?
And let me clarify…we’re not talking logo polo shirts. They were regular cotton t-shirts with big logos on them.
When I worked at the airline, our marketing department had the nicest t-shirts. Well designed, nice materials. Everyone loved them. But we really weren’t encouraged to wear them to work. At home, sure…great way to promote the company. Now I wonder if that was the right thing – if the shirts were good enough to give to our customers and we wanted people to wear them around town – then why weren’t they good enough to wear to work?
The benefits to wearing t-shirts at work are several – it does promote your brand. If your employees like working at your company, they will probably wear a t-shirt with the company logo. T-shirts are worn all the time – at work, grocery store, bank, etc. You could get some marketing mileage that magazine ads and billboards can’t duplicate. And they’re comfortable – who doesn’t like a nice comfy t-shirt?!
The downside is … well, it’s a t-shirt. Let’s face it, the t-shirt is considered cheap clothing. Whether it really is or not. As a general rule, when we think of corporate attire, the logo polo gets the vote. But that negates the casual comfort of a t-shirt. Not to mention that logos on polos are small. A t-shirt has plenty of advertising real estate – both on the front and back.
So what do you guys think? Are t-shirts in style for corporate attire? Should we give our employees comfort in exchange for them being a walking advertisement for our business?
It’s got me thinking…HR Bartender t-shirts? In organic materials, of course.