A couple of weeks ago, I wrote a post with tips for attending the Society for Human Resource Management (SHRM) Annual Conference and Expo. The event is June 23-26, 2019 in Las Vegas. I received a comment on the post asking what kind of swag will be available at the event. Frankly, it’s a great question!
I believe conference swag is important. It’s marketing. When you give someone a logo item, the goal is for them to keep and use it. So, every time they look at it, they see your logo and think of you. That’s the purpose of swag. This means the goal should be to give people swag that they want to keep and/or use.
Honestly, I don’t know what kind of swag exhibitors are planning to give away during the conference. But it did occur to me that instead of finding out what kind of swag exhibitors are considering, let’s tell them what kind of swag conference attendees want to receive. Right? This will tell exhibitors what will attract you to their booth and what you’re prepared to keep and use.
I’ve put together a quick one question poll about conference swag. I got this list from a Facebook group I belong to where I asked about conference swag. The group gave me some awesome feedback about their favorite swag items. Some people even posted pictures of them. Just proving the point that people will keep and remember companies that give out good swag. I’ve put their comments in categories for easy reading and voting.
I hope you’ll take a moment to answer it AND share it with your colleagues. And if I didn’t mention one of your favorites, please feel free to add it in the comments. While this survey is a result of a post about SHRM Annual, other conference organizers might find it valuable for their events. Ultimately, the results of this survey can be used by conference exhibitors as they’re planning their swag buying decisions.
Here’s to you getting what you want in conference swag. And conference exhibitors getting what they want too – booth visitors and brand ambassadors. Thanks in advance for voting and sharing! I’ll post the results in a couple of weeks.
Image captured by Sharlyn Lauby after speaking at the SHRM Annual Conference in Las Vegas, NV15
Would prefer no swag at all, as it’s useless, forgotten quickly, and wasteful. If anything, at least food can be eaten.