According to this article in The Recruiting Times, candidate confidence is on the up. Meaning that companies are hiring and individuals are looking for jobs.
Companies are spending significant resources to position their employment brand to attract the best talent. In turn, job seekers should be putting personal branding first and foremost. And I’m not talking about buying a suit for an interview. I’d like to think by now we all know to wear what’s appropriate for the company you’re interviewing with.
This infographic from ColumnFive Media and Jobvite shares some interesting information about how companies are using social media to pre-screen candidates. This isn’t the first infographic of this type we’ve run here on HR Bartender. What really hit home for me was comparing this infographic to the older ones. The same red flags appear: profanity and grammar.
On the flip side, companies continue to give high marks to volunteerism efforts. It was interesting to see that 1 in 3 organizations have found information about a candidate on social media that made the candidate more favorable. I would expect that number to continue to increase as more recruiters utilize social media.
So as fast as the working world is moving, there are some things that stay the same. Individuals should ask themselves, “Is this what I want to be known for?” because social media is part of your personal brand.