Unfortunately, big data is becoming a buzzword. And we all know what happens next.
Organizations have been using data to drive business decisions for a long time. They will continue to use data. It just makes good business sense. I don’t want to take anything away from people who have the unexplained ability to invoke “their gut” when it comes to decision making, but most of us need data to help us figure out problems and work toward accurate solutions.
Today’s Time Well Spent cartoon from our friends at Kronos reminds us how important data can be to our businesses.
It’s okay to make some decisions with our intuition. Other decisions require the use of data – big data.