IMHO, the term “personal branding” is quickly moving to the overused and abused list. If we aren’t careful, saying personal branding could get the eye-rolls and sighs that the term “employment branding” tends to conjure up.
Don’t get me wrong… branding is important. Whether it’s yourself or your company. You need to think about it, plan for it and ultimately make it happen. Just talking about it isn’t enough.
It’s also equally important in your branding conversations, to draw some correlation between branding and good old-fashioned common sense and manners. For example, not saying please and thank you can impact the way people view you. Responding in a timely fashion can have an impression on how you are perceived. But, I’d like to think we do those things not out of a conscious plan for our brand – we do it because it’s just the right thing to do for us and our business.
You can have the best education money can buy, tons of letters after your name, impeccable work experience and a wall full of awards. If you can’t get the basics right, your brand is toast.
P.S. While I’m on the subject of branding, this goes for your presence on social media as well. I’m doing a webinar this Thursday on “10 Things to Include in Every Bank’s Social Media Policy.” Even if you don’t work for a bank, there are some great takeaways (if I do say so myself.) Check it out when you get a chance. Hope you can to join us!
Image courtesy of psd