I read two posts recently that frankly, were music to my ears.
Brand for Talent blog published a post called “Is HR the New Marketing?” and Merit Builder blog published “Meet Your New Marketing Campaign”. Both posts talk about the common ground that human resources and marketing share, specifically that employees have the ability to boost your brand or dunk it in the toilet.
Why am I so excited about this? Well, when I first started my company (ITM Group) – ITM stood for Internal Talent Marketing. Yep – an HR Consulting firm with marketing in its name. I did that because I’ve always felt human resources was the internal marketing department of any organization.
After a couple of years, I abandoned the ‘M is for Marketing’ approach because, honestly, people just didn’t get it. The “M” became Management and when I told folks that I help people manage their internal talent…you guessed it, they got it right away.
But, I’m so thrilled to see the convo is shifting. My kudos to pros like Libby Sartain and Lance Haun who are drawing attention to it. This is an important conversation. It’s the one that can change how people view human resources. For everyone talking about providing value, being a business partner and getting seats at tables…this is it. This is the conversation that HR needs to be having.
Let’s get this dialogue started and keep it going strong! You can count me in.