Thinking of Advertising with HR Bartender?

Well, pull up a stool and let’s talk.

Active Reader Connection

HR Bartender is a friendly place for workplace conversations. As such, the blog encourages reader discussion. Because readers can interact with published content, they have an active reader connection with the site. They visit not only to read posts, but to interact with the HR Bartender Community. Think of us as your friendly online neighborhood bar.

Why HR Bartender?

A Stevie Award winner, 2010 Blog of the Year in Business Services, the blog has a history of achievement. HR Bartender has been recognized as one of 10 Business and HR Blogs Worth the Read by The Society for Human Resource Management (SHRM) and one of Spark Hire’s Top 25 Must-Read Blogs for Employers. A survey by HR Executive Magazine shows that 23% of HR Professionals read HR Bartender.

Publisher Sharlyn Lauby, named one of the Top 25 Digital HR Influencers, extends the HR Bartender brand into a wide social media audience.  Monster has named her one of the Ten Top Employment Bloggers to Follow on Twitter and Talent Buzz lists Sharlyn as the Most Influential HR Pro on Twitter.

The Benefit to Advertisers

A growing reader community connects with HR Bartender to keep them informed about workplace best practices and advice on how to handle everyday work challenges. Advertisers who align themselves with HR Bartender become an integral part of that dialogue and community. Long-term advertisers have enjoyed above average reach via social media shares of sponsored posts across the HR community.

We chose HR Bartender for the launch of our Career Engagement software to the global market because of their HR thought-leading and market presence and have been thrilled with the response this campaign has achieved. Sharlyn has been great to deal with, accommodating our requirements and supporting us to achieve our launch objectives.  The campaign has exceeded our expectations, with the visibility on all Social Media from Twitter, Linked In and Facebook resulting in the post “trending in HR” globally.  We couldn’t ask for a better outcome.

Anne Fulton, Director , Career Engagement Group

Our Community

The HR Bartender Community consists primarily of business professionals who tend to be in the middle stages of their careers, based on average age. But reader ages range 18 – 55+ living mostly in the United States, Canada and the United Kingdom. The blog has a global reach with readers spanning more than 150 countries.

And the community extends beyond the blog – our readers also interact with the blog and the rest of the neighborhood via  Facebook, Twitter, YouTube, LinkedIn, Google+ and other social media platforms. Even Kindle owners subscribe via Amazon.  And HR Bartender reaches a vast mobile audience, accounting for 79% of our readership!

So, spend a little time with us, won’t you?

Advertising Opportunities:

Banner Ads –  Box or skyscraper ads that appear on the sidebar – space is limited.

Sponsored Posts –  You want your own blog post to feature your product or service?  No problem.  In addition to regular traffic, sponsored posts also get delivered to over 5,000 RSS/email subscribers.

Sponsor our Posts -   HR Bartender posts approximately 3-4 times each week. Regular post sponsors are acknowledged in text at the beginning or end of the post.  Let’s talk about creating a series that helps showcase your brand.

For ad pricing, please contact cheers@hrbartender.com

Disclaimer (you know we have to have one)

HR Bartender loves our advertisers and sponsors!  And, we want to work with you to make sure you have a terrific experience with us.  We may have the need to raise prices occasionally but rest assured it will only be after a lot of agonizing and more than enough notice to current advertisers.  Unless agreed upon on an individual basis, no advertiser will be exclusive and we may add more ad space at any time as needed.