Spend Your Recruiting Dollars Where the Action Is [infographic]

by Sharlyn Lauby on December 18, 2012

(Editor’s Note: Today’s infographic is sponsored by SilkRoad, a leading provider of cloud-based social talent management software. Their social collaboration software, Point, was named Best New Product of the Year by press and industry analysts. Congrats on their achievement and enjoy the post!)

We often talk about getting the most bang for the buck, but do we really know where the “bang” exists? For example if you asked me what website gets over a million new job listings each month, I would have never guessed Craigslist.

It’s a reminder that when we’re recruiting, we need to take a detailed look at the user statistics for the site to make sure it’s the right tool for our needs. Just because a site is popular doesn’t make it the best place to post a job. The details of the job – and the subsequent posting – need to match the details of the site.

One other thing I noticed in this infographic were the statistics each site had in common. Check out the education, income and age sections. Job boards are not an exclusive tool. We need to use them in concert with other recruiting tools to make sure openings are distributed to a larger audience.

recruiting, jobs, job listings, job boards, silkroad, infographic, tools
Click to Enlarge

Does the data in this infographic surprise you? Let me know your thoughts.

{ 2 comments }

Frank W. December 20, 2012 at 10:59 pm

Certainly the demographics were surprising, I thought more women where on LinkedIn – if LinkedIn continues on its path as a global force in recruitment, how does this skewed demographic fare for women and c suite diversity?

While on the other hand career builder looks really attractive in terms of building gender based diversity for organizations that are looking to recover from the ‘old boys’ club mentality.
Frank W. recently posted..LinkedIn: To pay or not to pay, that is the question

Sharlyn Lauby December 21, 2012 at 2:48 pm

Agreed. The demographics are interesting. Thanks for sharing your thoughts.

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