http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/ HR RESPONSIBLY Fri, 30 Jul 2010 13:26:53 +0000 hourly 1 http://wordpress.org/?v=5478 http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-4083 Sharlyn Lauby Fri, 23 Jul 2010 20:24:34 +0000 http://www.hrbartender.com/?p=812#comment-4083 Great post Laura. Thanks for sharing! Great post Laura. Thanks for sharing!

]]> http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-4078 Laura Schroeder Fri, 23 Jul 2010 08:42:26 +0000 http://www.hrbartender.com/?p=812#comment-4078 I wrote a post about this at Compensation Cafe but I didn't know about your post until just now: http://compforce.typepad.com/compensation_cafe/2010/05/what-hr-can-learn-from-marketing.html. I think HR can learn a lot from marketing. I wrote a post about this at Compensation Cafe but I didn’t know about your post until just now: http://compforce.typepad.com/compensation_cafe/2010/05/what-hr-can-learn-from-marketing.html. I think HR can learn a lot from marketing.

]]> http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-4076 Sharlyn Lauby Thu, 22 Jul 2010 20:32:10 +0000 http://www.hrbartender.com/?p=812#comment-4076 Thanks for the comment Jennie. I have several colleagues who are responsible for both HR and Marketing. Hadn't heard the "Customer and Colleague" before...but I like it. Thanks for the comment Jennie. I have several colleagues who are responsible for both HR and Marketing. Hadn’t heard the “Customer and Colleague” before…but I like it.

]]> http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-4074 Jennie Stone Thu, 22 Jul 2010 11:34:57 +0000 http://www.hrbartender.com/?p=812#comment-4074 I too have a background in both functions - 10 years in each. While I do agree with Sharlyn's post, I also think it wouldn't hurt the Marketing folk to have an HR perspective too. That doesn't mean just having a shallow understanding of HR as being 'mroe than just recruiting', but a real in-depth grasp of how their organisation's HR strategies, policies and practices - formal and otherwise - can make or break the delivery of the marketing strategy, or can enhance or shatter customers' experiences. The gap between customer expectation and customer experience is often a reflection of the gap between the Marketing and HR departments. I think we may see more organisations combining the two functions. In the UK, Sainsbury has just done that, under its new "Customer and Colleague Director" and a few other organisations have already done so. The Sainsbury's person has a Marketing background. HR will really have made it to the top when, somewhere, the two functions are combined under an HR person. I too have a background in both functions – 10 years in each. While I do agree with Sharlyn’s post, I also think it wouldn’t hurt the Marketing folk to have an HR perspective too. That doesn’t mean just having a shallow understanding of HR as being ‘mroe than just recruiting’, but a real in-depth grasp of how their organisation’s HR strategies, policies and practices – formal and otherwise – can make or break the delivery of the marketing strategy, or can enhance or shatter customers’ experiences. The gap between customer expectation and customer experience is often a reflection of the gap between the Marketing and HR departments. I think we may see more organisations combining the two functions. In the UK, Sainsbury has just done that, under its new “Customer and Colleague Director” and a few other organisations have already done so. The Sainsbury’s person has a Marketing background. HR will really have made it to the top when, somewhere, the two functions are combined under an HR person.

]]> http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-2418 The Most Important Department | HRM Today Fri, 04 Dec 2009 23:19:07 +0000 http://www.hrbartender.com/?p=812#comment-2418 [...] If Your Marketing Director Ran HR . . . [...] [...] If Your Marketing Director Ran HR . . . [...]

]]> http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-1497 HRM Today - Blog Archive » It’s About Marketing Wed, 23 Sep 2009 20:51:51 +0000 http://www.hrbartender.com/?p=812#comment-1497 [...] published “Meet Your New Marketing Campaign”.  Both posts talk about the common ground that human resources and marketing share, specifically that employees have the ability to boost your brand or dunk it in the [...] [...] published “Meet Your New Marketing Campaign”.  Both posts talk about the common ground that human resources and marketing share, specifically that employees have the ability to boost your brand or dunk it in the [...]

]]> http://www.hrbartender.com/2009/strategic/if-your-marketing-director-ran-hr/comment-page-1/#comment-1491 Strategic Role of Human Resources | internal talent marketing — hr bartender Wed, 23 Sep 2009 10:44:18 +0000 http://www.hrbartender.com/?p=812#comment-1491 [...] published “Meet Your New Marketing Campaign”.  Both posts talk about the common ground that human resources and marketing share, specifically that employees have the ability to boost your brand or dunk it in the [...] [...] published “Meet Your New Marketing Campaign”.  Both posts talk about the common ground that human resources and marketing share, specifically that employees have the ability to boost your brand or dunk it in the [...]

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